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Bad eBay descriptions: Writing tips for the perfect eBay listings

Posted by ebayprofitmaster on June 13, 2010

Once you have grabbed the attention of potential buyers on eBay with your listing titles, you then have to make sure that you don’t create bad eBay descriptions so that you can adequately explain your item and increase your chances of making a sale. Here is what you should include in your description.

Your eBay item description is basically a sales advert, and although you do not want to make it sound too full of hype like typical sales pages, you do want to take hold of your visitor’s attention and enthusiasm. You want them to be excited enough about your product that they decide to buy, but you should also make sure that you present relevant information within the description at the same time. Any descriptions that do not merge these two aspects are bad eBay descriptions.

Technical Details.

Include every bit of technical information that you can possibly think of. Find out everything you can about your item before you list it, then present all this information in a friendly and interesting way. Do not make the mistake of writing it in a boring fashion, as this may make the potential customer lose interest, and never ever make the mistake of lying about the item to get more bids!

Many of the people that are searching for items such as yours will likely have a knowledge of the item to rival yours, and some may know considerably more than you. So although you will not need to write the absolute basics of the item, you should try to enter the main details about it.

If there is something that you don’t understand be careful to enter it correctly, or this may make it look like you don’t know what you are talking about, and may even put some off from buying from you. Erroneous listing descriptions are bad eBay descriptions.

Interesting Details.

Although this bit isn’t strictly necessary, you can enter some personal reasons why you are selling your items, if you are not a business on eBay. Entering this personal information can help reassure buyers that you are selling for genuine reasons, and have genuine items to sell.

Write as Much as You Can.

Always enter as much information as you can within your description, even if it looks like this makes it really long. You can never enter too much information and someone will likely be very appreciative of the fact that you took the time and effort to write the extra information. Long listing descriptions are never bad eBay descriptions, and they can always skip the bits they don’t want to read.

You should not make the mistake of thinking that those who want more information will just email you when they want to ask a question, as there are many buyers that will not. You should think ahead of the questions that you are likely to be asked and enter them within the listing description.

Every time that you are asked a question you should both answer that question as well as update your listing description so that it includes the answer. Make the answers to questions you get asked more than once more noticeable, to avoid having to answer the same questions over and over.

Next time I want to take a look increasing the number of buyers that take notice of your listings.

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